Thats what I asked when needing to decide on a category for listing in My shop. The answer, of course, is BOTH!
The Shirley Temple Doll was manufactured by Ideal Novelty & Toy Company between 1958 - 1962.
She was one of the most popular dolls of her time. This doll (Ideal Doll / ST-12) meaning, Shirley Temple- 12" tall, is worth quite a bit ($100.00 +) if she had all original clothing, including shoes and in "un-played with" condition.