My shop. The answer, of course, is BOTH!
The Shirley Temple Doll was manufactured by Ideal Novelty & Toy Company between 1958 - 1962.
She was one of the most popular dolls of her time. This doll (Ideal Doll / ST-12) meaning, Shirley Temple- 12" tall, is worth quite a bit ($100.00 +) if she had all original clothing, including shoes and in "un-played with" condition.
I was attracted to this doll originally, because she has "sleep eyes" - the ones that shut when you lay them down. It reminded me of a doll I had once owned. The clothes were original and she just a vintage find!
For Shirley's listing go here:http://www.etsy.com/listing/73856820/ideal-co-st-12-shirley-temple-doll